Search Engine Optimization, History And Evolution

Search Engine Optimization

The SEO means Search Engine Optimization. It’s a process we are using in our website  to ensure  visibility of our site. Its created by Google for their benefit and our website, most of the site visibility will come as organic search  its will comes normally.  Its implemented because when  lots of traffics comes in the website.  Doing SEO  building a strong site and clear navigation will  help to search the site easy and quickly. While doing SEO how unique our website from others . As we know its never ends it’s a continues process till we stops our website. 

To analyze our website we divide seo in three parts Crawling, Caching and Indexing

Crawling: -  It’s a process performing in  search engine to crawl all  information in the web site and it will collect all the relevant keywords.

Caching: -   It’s a easiest way to check the data or compare the actual data with  actual version  

Indexing: -  It’s a way how we index  keywords in our site , its easiest way to search the keywords.

Webmaster: - Is the person who responsible for the website.

As we studied SEO means is the main Keyword in the site. For this searching the Keyword is known as  “Keyword Research”. while keyword stuffing some of the users will be White Hat Stuffing and Black Hat Stuffing other than this some one we called Gray  Hat Stuffing.

White Hat : - white hat SEO refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. Also called Ethical SEO.

Black Hat : In search engine optimization (SEO) terminology, black hat SEO refers to the use of aggressive SEO strategies, techniques and tactics that focus only on search engines and not a human audience, and usually does not obey search engines guidelines.

Gray Hat : - Gray Hat SEO is an SEO practice that's riskier than White Hat SEO, but one that may or may not result in your site being banned from search engines and their affiliate sites.

For getting the hits in the website we use Link Specification 

Quality Link Specification 

History and Evolution of SEO

Important Google  Updations

IMPORTANT GOOGLE UPDATES

From 2011 onward Google started introducing strong updates which wiped off all the low quality pages from the search results.

PANDA UPDATE

Google algorithm Panda 1.0 was introduced on Feb 23, 2011 and was against the content spamming which includes content duplication, contents of low quality, content spinning and thin content pages.The search engine started to focus a lot more effort on site content and sites with weak, poor quality or irrelevant contents were eradicated from the search engine results.

PENGUIN UPDATE

The Google Penguin Update was released on April 24, 2012 which was against link spamming techniques such as link exchange, paid links, link farming, comment spamming,wiki spamming and guest blogging.

PIGEON UPDATE

Pigeon update was released on July 24,2015 which focuses on images, video, data and local marketing(local SEO listing).

HUMMING BIRD UPDATE

Google's Hummingbird released on 20,Aug 2013 introduced semantic search results which provides a deep and detailed information on the search queries.

RANK BRAIN UPDATE

Released in 2015 Oct 26, this update is an advanced version of HummingBird Update.Here Google thinks like an intelligent person and delivers result for users based on the behavior and other features like age, economic background, education of the particular user with the help of AI.

OTHER UPDATES

PIRATE UPDATE

An update which focused on punishing websites which constantly accused of copyright infringement was released on August 2012. DMCA(US Digital Millennium Copy right Act) punishes those who stole copyrighted contents.

PARKED DOMAIN UPDATE

During the 2011-2012 period, a large amount of parked domains (internet domain name is registered but is not in live condition) were reported and Google has to introduce a new update which removed all the parked domains. Some were mistakenly removed and a new update Parked domain bug released to solve it on April 16,2012.

EXACT  MATCH DOMAIN (EMD) UPDATE

Google announced that parked domain which was Exact Match Domains will be  removed from the websites. This led to a large-scale reduction in the presence of EMDs in the search results. This update was announced on 27 September 2012.

MOBILEGEDDON UPDATE

In 2015, April 21 Google declared that website which are not mobile friendly will go down in ranking and just after one year on May 12,2016 Google started ranking websites based on mobile friendly feature and most of the sites were transformed to mobile friendly websites.

Sujith. A